Craig Wortmann

Director at Innovative Health


Mr. Wortmann advises portfolio companies in determining a go-to-market strategy, creating a detailed sales plan, building the necessary team and selling tools, and measuring results. Mr. Wortmann is currently a Director at Iverify.US, Inc.

Mr. Wortmann is the Founder and CEO of Sales Engine, a company that helps small and midsize private businesses grow, and a clinical professor of entrepreneurship at Kellogg School of Management, Northwestern University where he teaches his "Entrepreneurial Selling" course, recently rated Top Ten in the country by Inc. Magazine.

He recently published the book, "What's Your Story? Using Stories to Ignite Performance and be More Successful."

Previously, Craig was hired as CEO of ClearGauge, a Chicago-based digital marketing agency. Craig turned the company around and sold it to a larger firm in a 10-month period. Prior to ClearGauge, Craig was President and CEO of WisdomTools, a firm that designed, developed, and published story-based learning for Fortune 200 organizations, top-tier business schools, and best-selling authors. His clients included the world’s premier organizations: Accenture, AT&T, Booz Allen Hamilton, DaimlerChrysler, Eli Lilly, Lehman Brothers, Marriott, McDonald’s, Novartis, The New York Stock Exchange, Starbucks and Walgreens. Craig successfully sold WisdomTools in 2008. Before joining WisdomTools in March of 2000, Craig developed extensive strategic sales and marketing experience at several companies including IBM, Dean Witter, and The Forum Corporation, a leading global training consultancy. At Forum, Craig’s clients included Deloitte & Touche, Blue Cross Blue Shield, Honda Motor Company, and many others.

Craig has an MBA in Finance, Marketing, and Entrepreneurship from the Kellogg School of Management, Northwestern University and a B.S. in Political Science from Union College.


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